Wednesday, December 28, 2005

Mickey D's

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Starting very soon at McDonald's restaurants you will be able to find the nutrition facts about most of their foodstuffs printed right on the package. That's right, I shit you not. You will, in fact, be able to check out how many calories are being consumed with every Big Mac as you are eating a Big Mac.

And you know what? Good for them. It indicates a desire on the part of the multinational to improve its image. Where once it was seen as a provider of "food" with questionable nutritional content it will now be seen as a provider of "food" with questionable nutritional content, but with the nutritional information printed on the packaging.

What I don't get is why there's such a big fucking deal over the nutritional content being printed at all. The fact that this is news on MSNBC means it's newsworthy to somebody. I mean it's not like McDonald's "food" is healthy. It was clearly demonstrated in Supersize Me. Is having the nutritional information suddenly going to make a big fucking difference to the people who eat at McDonald's?

How many people do you see driving around looking for a place to eat and basing their decision on an eatery on whether or not said eatery provides a nutritional content information box on the packaging?

Well, that documentary made me swear off McDonald's food, but I am hungry and they now print their nutritional content so it must be better. Kids, we're going to McDonald's!

That shit doesn't happen. Sorry, Mickey D's.

Nutritonal content information on fast food packaging is a moot point. If you eat fast food you know that it's not healthy. What the fuck do you care if you know specifically how unhealthy it is for you? If the lack of nutrition on most of a fast food restaurant menu really comes as a shocker to you then you should really continue to chow down on that stuff because you are a liability to humanity with all that ignorance. Maybe an early fast food funeral would do the species a lot of good in your case.

Also, why the fuck unveil the nutritional content information at the fucking Olympics? Wow, that should make for a headline. Today in the news, opening ceremonies for the 2006 winter Olympics in Turin, Italy were held. The event brings together the world in a celebration of sports and athletics. Also, some fast food chain is using this event as a springboard for launching nutritional content information on their artery-clogging hamburgers. Way to go world! I know if there's one thing that makes me want to eat a lot of Big Macs and large fries it's watching athletes in their prime competing for gold at the Olympics. Sadly, that's probably how it's going to be marketed. Even sadder is that it will probably work as far as marketing ploys go. Doesn't anybody watch athletics anymore and get inspired to be more athletic?

Apparently not.

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